30 Nov The FOAL Chronicles – #3 – Christmas is coming

#3 – Christmas is coming

The end of November may seem too early to mention Christmas, but having spent the whole weekend listening to festive tunes I have been well and truly forced into the mood. Plus, let’s be honest, most of you will be putting up your tree this weekend as the little ones start to get properly excited about Santa’s visit!

Markets

Due to the looming Christmas rush, FOAL was out and about nice and early showing off our great products alongside some classy little gift sets. Out of the last seven days, six were spent at a variety of markets – all with a distinctly early Christmas theme.

Firstly came the Erskine Christmas Cracker which took place in Gleddoch House in Langbank. Both Wednesday and Thursday threw up some ‘interesting’ weather conditions, which made for some fantastic scenery across the River Clyde to Dumbarton, but not so fantastic driving conditions. The new FOAL mobile certainly got tested on the icy terrain.

Overall the event was enjoyable and we got to speak to some great people over the two days. Even more importantly, the charity raised a FANTASTIC £7,368 which will be used to support brave veterans throughout Scotland. Check out their work here.

The weekend was spent through in Edinburgh at the Foodies Festival held in the EICC. After a stressful set-up day on Friday we were able to relax with a glass of mulled wine and Christmas songs from the Ragtime Dolls while chatting to plenty of people who were really getting into the Christmas spirit and enjoying the copious amounts of free gin on offer. Luckily some were sensible enough to try some FOAL (or buy one of our gin or prosecco gift packs…).

Saturday and Sunday continued in a similar vein with the FOAL Drinks team chatting to hundreds of people about our new Glasgow craft soda and letting them try the refreshing flavours of Fantastic Orange and Lemonade. It was difficult not to get into the Christmas spirit with the barrage of Christmas tunes and generally merry attendees.

To finish the six day run, I headed down to Greenock to let the staff at RBS sample FOAL and get some secret Santa gifts. Although there were less Christmas tunes on offer, it was still a fun day exhibiting alongside several other Entrepreneurial Spark chiclets.

Brand

The last few weeks have also seen the production and arrival of FOAL’s new bottle design. You can check it out on our Facebook page and I’ve also attached a picture below for you to have a look. I am really pleased with the result and I think the slightly tweaked brand makes our bottles stand out even more and (hopefully) encourage more consumers to try a bottle from their nearest stockists (reminder – you can see all of our awesome stockists here).

I’d really appreciate if you would let me know what you think about the new bottle versus the old one, whether in the comments section below or through the Contact Us section of the website. Your feedback is really important and it’s really the only opinion that matters, so let me know!

Online

The last fortnight has also seen us partner up with the brilliant Glasgow Living in the launch of their new online shop – Glasgow’s Finest. This unique online store is showcasing some of Scotland’s best creative talent and offers us at FOAL a great opportunity to engage with Glasgow’s and Scotland’s awesome public. Check out the online store and grab yourself a bottle (or a case) in time for Christmas. What could be better than an eighty calorie bottle of fresh orange and lemonade for the designated driver?

 

As a sign off mission, my ask of you is to get on the hunt for some FOAL and share a picture with it on Twitter, Instagram and Facebook.

Speak to you all in a few weeks!

Much love,

Craig

New bottle design

New bottle design

Old bottle design

Old bottle design

Foodies Festival Christmas 2016

Foodies Festival Christmas 2016

Glasgow's Finest Shop

Glasgow’s Finest Shop

1Comment
  • Chantal
    Posted at 23:25h, 19 December Reply

    Merry Xmas, new bottle stands out more with red at bottom and black lid

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