16 Apr 7 ways FOAL has grown – The FOAL Chronicles #9

7 ways FOAL has grown in the last fortnight


1. Label redesign

Our labels have taken a fresh new identity. Nothing major, but I reckon you’ll like our new look and it makes us look more grown up.


2. New stockists

We have several new stockists on board in a variety of locations! Keep your eyes peeled in Oban, Wishaw, Motherwell, Hamilton, Ardrossan, Irvine and Troon! Our website will continue to be updated on a regular basis here.


3. Loch Lomond Shores

We had an awesome weekend at the Loch Lomond Shores Food and Drink Festival at the start of April. We got to speak with loads of cool people and really enjoyed the sun. More and more people have also now tried our awesome soda. If you were one of them – tell your friends!


4. Training

I’ve been to a couple of training courses which should allow FOAL to better serve our customers. From CRM management to better leadership mindfulness, each should be of benefit going forward.


5. Bottling

The Start-Up Drinks Lab was fortunate enough to pay a visit to one of Scotland’s most successful and exciting bottling plants last week. We gained some great insights and advice, and our appetites for getting the Drinks Lab opened have well and truly been whetted.


6. Wholesale

With the anticipation building for point 7 below, we have been in discussions with a couple of additional distributors to offer our drinks to a wider variety of stockists. Hopefully you’ll see FOAL in more of your locals bars and restaurants soon!
And most exciting of all….


7. New flavours

Some of you will already know that we are planning to launch new flavours. The amazing news is that these have now been put into production. Keep an eye on social media (Facebook, Instagram, Twitter) over the next week or two to see the launch of these awesome new low calorie sodas!


Hopefully the growth snowballs and we continue to accelerate!


Much love,
Loch Lomond - grown up Irvine - grown up

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